The company is called GODMODE. The name comes from a cheat code that makes you invincible in-game. This implies that the product, gaming chairs, is so comfortable that the consumer can game at a higher level. GODMODE’s mission is to provide the perfect blend of ergonomic seating and bold style to empower gamers to play their best.
The target audience is gamers 18 to 40 years old with an income between $40,000 - $125,000. They are familiar with Twitch and Discord, internet savvy, in-tune with art and design from playing well-crafted video games, and looking for a competitive gaming experience.
We drew inspiration from sports design, futuristic design, video game aesthetics, and edgy modern design to create an overall tone that’s bold and electric. Our logo is based on the Greek god Zeus, and incorporates lightning bolts in his beard. The pattern also incorporates the hexagon, in addition to elements inspired by video game controller buttons and circuit boards. The typography is influenced by space and video game design to feel techy and cutting-edge. For the color palette, we chose vibrant colors on a dark background to pack a visual punch and create contrast.
